Campaign apps for B2B demand generation
Your next lead magnet should be software.
Interactive diagnostics, calculators, and maturity indexes that give buyers instant value—and give your team better context.
Hosted pages, embeds, testing, results, and Marketo activation.
Conversion funnel
Last 30 days
Estimated annual leakage
$240K
recovery opportunity
34%
completion
186
qualified
47
avg. score
Campaign apps
Software buyers actually want to use.
Give someone a useful answer—not another PDF to forget in a downloads folder.
A better exchange
Useful to the buyer. Actionable for your team.
Each app creates two useful outputs at once: a personalized result for the buyer and structured context for your systems.
Where does pipeline slow down most?
Your result
Your demand engine is leaving $240K on the table.
Fix response time
Tighten qualification
Recover stalled demand
Marketing receipt
Ready for Marketo
- Primary problem
- Lead response
- 72%
- Maturity
- Emerging
- 48%
- Urgency
- High
- 81%
- Annual leakage
- $240,000
- Recommended nurture
- Pipeline recovery
Enroll in Pipeline Recovery nurture and alert the account owner.
Buyer receives
A score, benchmark, diagnosis, and next-step plan.
Marketo receives
Pain, maturity, urgency, result, and recommended nurture.
How it works
From campaign brief to live buyer experience.
Start with the value exchange. Kulario handles the structure so your team can focus on the campaign—not form logic.
- 01
Define the promise
Tell Kulario what the buyer should understand and what your team needs to learn.
- 02
Review the journey
Start with a complete draft—questions, scoring, result bands, and follow-up context included.
- 03
Test every outcome
Walk the buyer experience and inspect the exact context Marketo will receive before launch.
- 04
Publish and activate
Launch a hosted page or embed it anywhere. Every completed app produces usable buyer context.
Built for campaign teams
The polish of custom software. Without starting from zero.
Use Kulario's opinionated builder, then publish a hosted page or responsive embed. Every result remains branded, testable, and measurable.
- On-brand by default
- Hosted or embeddable
- Test personas included
- Marketo-ready context
Pipeline Leakage Diagnostic
Buyer context overview
2,184
Visitors
34%
Completion
186
Qualified
$1.2M
Potential
Primary problem
What you are learning
Lead response is the most common bottleneck.
43% of completed diagnostics point to delayed follow-up.
Ready when your campaign is
Make your next campaign useful.
Create a buyer experience that earns attention and turns every answer into context your team can use.